Account Manager, Werkbot
Location: Erie, PA
Business Type: B2B
Business Summary: Werkbot is a privately owned digital marketing company based in Erie, PA, it employs 6 full-time staff while providing a broad range of digital marketing services including website development, digital strategy and application development.
About Jeff: Jeff McCullor came to Werkbot in August of 2015 where he is involved in web development projects, SEO, visitor intelligence, content development and e-commerce installations. Jeff spent nearly ten years at CyberInk, a wholly-owned subsidiary of the Times Publishing Company, developer of GoErie.com and local newspaper publisher. At CyberInk he assisted many area organizations with their digital presence and online advertising plans, becoming certified in Google AdWords and Google Analytics. Jeff is also a local business owner and entrepreneur, owning a small craft brewery in downtown Erie.
Presentation Topic: "Optimizing Product Pages – make it easy for humans and search engines alike."
Topics Will Include: SEO for B2C and B2B. Optimization practices that apply to the digital marketer’s daily life.
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