Chief Technology Officer, RendrFX
Location: Erie, PA
Business type: B2C & B2B
Business summary: RendrFX is an affordable Software-as-a-Service solution that enables all companies to scale and create video content to meet expanding daily social media demand and participate in the tens of billions of videos viewed daily online.
About Mat: Mat Silva is the co-founder and Chief Technology Officer of RendrFX, Inc. He is a true maverick, with over 8 years of experience as a full-stack software engineer, motion graphics designer, video production professional, and online advertising campaign manager, Mat is excited to have everything come together at RendrFX.
Presentation topic: "Adapting video content strategies for social media"
The exploding growth of social media video is dominating the market share of internet traffic. This presents an amazing opportunity for ecommerce businesses to capitalize on this channel to communicate and build an audience like never before.
However, there is a problem most businesses face before they can think about participating in this space... how do they adapt their strategies to keep up with the daily demand for social media video?