Digital Specialist, WJET24/WFXP66/YourErie.com
Location: Erie, PA
Business type: B2C & B2B
Business summary: Nexstar Broadcasting is a national multi-channel media outlet including TV spot marketing through WJET24 and WFXP66 as well as an online opportunity with a community portal of YourErie.com. Recently Nexstar Broadcasting has seen the need to offer clients a full service experience and be able to tie these programs together to offer a best of class media house with Tactive Digital, a full service digital agency to help clients increase, maintain or enter the crazy world of online and broadcast media and use the power of leveraging each to its’ fullest potential.
About Bruce: Bruce has been helping E-Commerce clients for many years achieve higher quality traffic to their site and have that traffic convert into real business. By using multiple tactics both on-site and off-site he has been able to help achieve their desired and measureable results for growth. His sweet spot keeps growing every year and currently he has been helping online retailers achieve their traffic goals by using utilizing display and video re-targeting tools.
As technology advances in the near future his drive will be helping the E-Commerce businesses embrace the new world of digital mirroring to help grow traffic and revenue for them as well. His analytical and consultative approach to his customer’s needs or challenges has proven to be a successful core trait that has earned him respect and confidence by retailers and businesses across the country.
Presentation topic: "What is GEO Fencing, GEO Targeting on mobile and How Can it Help Businesses Drive Sales? Are you ready for Digital Mirroring?"
GEO-Fencing & Targeting, what is it and is it for me? We’ll recap our Video RE-Targeting presentation from last year and then move into why GEO-Fencing and GEO-Targeting is a must have for your display and video RE-Targeting tactics. We’ll discuss why it is so vital to your company and discuss best practices for setting up these tactics moving forward. We’ll talk about how setting up your target zones and conversion zones can drive traffic to your site.
Just as the internet is boundless, your RE-Targeting tactics can be as well and the reach of RE-Targeting is getting to people anywhere you want on their mobile device. With the amount of search traffic being done on mobile devices (more than on desktop) it is vital to reach your customers quickly, frequently and intelligently. We will also discuss some upcoming new technology called Digital Mirroring that is evolving and how it can help your business.